How the Idea of Saving Has Changed — And Why It Matters Today

For a long time, saving money was simple. You earned your income, kept a portion aside—maybe under the mattress, in a piggy bank, or in a fixed deposit—and hoped it would grow or be there when you needed it. But over the last few decades, the way we think about saving has changed. And understanding this shift is key to making smarter money decisions today.

The Old Way: Safety First, Growth Later

In the past, saving was mostly about keeping money safe. Your parents or grandparents likely used savings accounts or local savings groups (chamas) to store money for school fees, emergencies, or major purchases. The goal wasn’t to grow the money, but to protect it.

This made sense in a world with fewer financial tools, less inflation, and lower daily expenses.

The New Reality: Saving Needs to Work Harder

Today, just saving isn’t enough. Why? Because:

• Inflation eats away the value of your money if it just sits idle.
• Life goals (education, home ownership, healthcare) cost more.
• Access to investment tools has increased.

In short, modern savers aren’t just putting money aside — they’re making sure their money is growing while it waits.

From “Just Saving” to “Saving with a Purpose”

We now talk about saving with a plan — where your money is not only stored but invested smartly. Tools like Money Market Funds allow even low-income earners to grow their savings without high risk. Some savings products, like WekaPesa, also combine this with basic insurance to protect you while you grow.

So, What Does This Mean for You?

• Saving isn’t just about discipline anymore. It’s also about planning and strategy.
• Your savings should grow, not just sit idle.
• Access matters. Whether through an website, or an app, saving should be easy and inclusive.

Final Thought

Saving has evolved — and so should your approach. With platforms like WekaPesa, you don’t just save. You grow, protect, and prepare for the future. All accessible and visible through an online platform.